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The new
york times

Black and white photo of the Brooklyn Bridge

A decadelong partnership empowering the publishing standard-bearer


The New York Times harnesses their digital ecosystem to sell out events and drive institutional subs

  • Web design strategy
  • UX design
  • Design systems
  • Full-stack development
  • Branded collaterals
All the web that’s fit to launch

The Times is a cultural mainstay and their Times Square HQ is the center of the world. Working on a venerated brand is a behemoth task, and we’re into that.

The Times approached Paper Tiger over ten years ago to design their Media Kit website, and the relationship evolved from there. One of the largest web properties we built, The New York Times in Education targets higher ed and corporate learning buyers, selling institutional access to The Times resources and instructional strategies, which users can explore through an interactive gallery of topics.

Recently, The Times tapped us to design microsites that promote their live experiences. They needed a solution that could adhere to their stringent brand standards and spin up sites faster than their internal dev team. We delivered a component-based, ticketing-enabled microsite builder that’s customizable for each event and scalable for the life of their events program.


With Paper Tiger by their side, The Times turns cool ideas into ways to engage their audience and sell more subscriptions. They offer a robust digital ecosystem that easily and securely puts their content at the fingertips of readers across the globe.


Ensuring we don’t crash The Times

Paper Tiger engineered The New York Times in Education site to support tens of thousands of users from around the world, accessing gated content simultaneously. We conducted extensive user, speed, and browser testing to provide a seamless experience every time.

Turn your ideas into digital sales.