As the cultural staple of publishing across the globe, The New York Times sits at the center of the world — a beacon with one of the most recognized names in modern society. The New York Times in Education targets higher ed and corporate leaning buyers, selling institutional access to industry giant’s vast resources and instructional strategies, easily explored by users through an interactive gallery of topics (we built the gallery, nbd.)
For the last 10 years, we’ve worked with the The Times on their Media Kit website, The New York Times in Education site and gallery, and most recently, the development of a component-based microsite builder that’s customizable for individual live events, and scalable for the lifetime of their events program. Now, the The Times can harness their digital ecosystem to make moves, sell out events and drive institutional subs.