Crestron Home
Website design for premium smart home experience platform
Case study: a website redesign for Crestron Home, the premium smart home platform. A modular design system and a user experience built for high-end homes.
Next project:
David Anthony Chenault
.avif)
THE PUZZLE
Crestron Home is one of the most advanced smart home platforms on the market, but their website hadn’t kept pace. The technology was sleek. The app was beautiful. The interface was refined. But the web experience still felt generic and disconnected from the product and the people who use it. Crestron needed a site that could speak directly to their high-net-worth audience—owners, developers, and designers of smart homes, yachts, and boutique hotels—and reflect the sophistication of the platform.
THE SOLUTION
We designed a scalable digital experience that feels as polished as the homes it powers. Our team created a modular component system to give Crestron’s internal team control over content while maintaining a high-end aesthetic. Inspired by their app interface, we art-directed new visuals that show product functionality inside real environments. A responsive grid system and updated UX patterns helped bring a sense of precision and calm to each page. The new design supports product exploration, app access, and aspirational storytelling without sacrificing usability.
THE IMPACT
Crestron Home’s new website finally reflects the experience their platform delivers. The structure is flexible, the visuals are elevated, and the system behind it all allows their team to grow and update content without losing visual integrity. The digital side of the brand now feels like a natural extension of the homes it lives in.
Crestron Home
Website design for premium smart home experience platform
- PAPER TIGER
- Mirko Santangelo
- Jason Debiak
- Fabio Carretti
THE PUZZLE
Crestron Home is one of the most advanced smart home platforms on the market, but their website hadn’t kept pace. The technology was sleek. The app was beautiful. The interface was refined. But the web experience still felt generic and disconnected from the product and the people who use it. Crestron needed a site that could speak directly to their high-net-worth audience—owners, developers, and designers of smart homes, yachts, and boutique hotels—and reflect the sophistication of the platform.
THE SOLUTION
We designed a scalable digital experience that feels as polished as the homes it powers. Our team created a modular component system to give Crestron’s internal team control over content while maintaining a high-end aesthetic. Inspired by their app interface, we art-directed new visuals that show product functionality inside real environments. A responsive grid system and updated UX patterns helped bring a sense of precision and calm to each page. The new design supports product exploration, app access, and aspirational storytelling without sacrificing usability.
THE IMPACT
Crestron Home’s new website finally reflects the experience their platform delivers. The structure is flexible, the visuals are elevated, and the system behind it all allows their team to grow and update content without losing visual integrity. The digital side of the brand now feels like a natural extension of the homes it lives in.
