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Insider Inc.


A corporate hub that informs, inspires, and gets that ad money


Insider Inc. attracts advertisers and talent, and almost as much attention as their viral vids.

  • Creative direction
  • UX/UI design
  • Responsive web development
  • Interaction design
Beyond business as usual

Insider Inc. media brands publish everything we internet people need, from trusted business and financial news to viral videos featuring film how-tos and food trends. The warm cookies served by the bucket are very Paper Tiger.

Before, prospective advertisers had to download media kits off of each brand’s website, and job seekers couldn’t access a central application portal. Insider Inc. envisioned a corporate hub where they could attract top advertisers and talent, showcase their leadership and culture, and host corporate legal pages — that last one’s not as fun as the cookies, we admit.

Paper Tiger took minimal brand guidelines and pushed them far to create a captivating experience, refreshing colors and textures and incorporating interactive media.


The Insider Inc. website looks, feels, and reads like their irresistible content. And the expanded design direction and digital experience empower the marketing team to hit their targets and share their own success stories.


Starting at the top

We designed a homepage hero experience that centers Insider Inc.’s adventurous video content and grips the user from the first moment.

Scrolling down, you hit the best digital media kit you’ve ever seen, including an interactive story gallery that shuffles thumbnails from different Insider Inc. brands into a smart phone display. Go on. We dare you not to click these links.

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