Healthcare WEbsite Strategy

P / 125

Comprehensive Health
Case Study


Breaking the mold of boring is just what the doctor ordered

Services we provided

  • Brand Identity
  • Logo Design
  • Brand Guidelines
  • UX/UI Design
  • Visual Content Design
  • Webflow Development

Healthcare has not historically been an eye-catching industry. We know we need it, so we get it. But Comprehensive Health knew there was a way to become the brand that makes the process a little less formal, and—just maybe—a little fun. In other words: not your grandmother’s healthcare. Instead, the first fully integrated benefits admin solution powered by their proprietary NOVUS 360 platform. To sum it up: controlling costs of healthcare while giving group members streamlined access has never been easier.

The Project

First stop: brand identity station. We did a full overhaul of logo, typography, and color palette to reflect what Comprehensive Health was positioned to be: a user-friendly healthcare platform that doesn’t make you want to fall asleep. The result was a clean, simple look that stood out against the sea of corporate blues and blacks, which was the perfect set up for a bright, softly animated website that smartly organized all the benefits of Comprehensive Health’s offering.