Web Design, Webflow, and Branding Services

We don’t just build for launch day. We build for everything that came before it, and the growth that comes after it.

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Technology changes often, but the desired outcomes rarely do. We look beyond the basic requirements to discover what matters most.

Storytelling.

Clarify messaging, engage users. As you evolve, we build the design language, content, and user experience that connects with the people you're trying to reach.

Growth.

Increase conversion, build an audience. We define the actions you want users to take and chart the workflows that get them there.

Autonomy.

Gain independence, reduce marketing friction. A CMS is no longer enough for fast-moving marketing teams. We build systems your team can run without a developer on call.

Design

We partner with brands to create design systems that scale. Our work includes art direction, responsive web design, and visual content that communicates what words can't.

Paper Tiger's design principles:

Creativity solves problems

Good design requires thinking past the obvious. We set aside assumptions and approach each project with fresh perspective, challenging what's expected while respecting what works. Creativity isn't about reinventing the wheel on every project. It's about knowing when to push boundaries and when to trust proven patterns. We give ourselves space to explore and the discipline to make decisions we can defend.

Collaboration makes better work

Design isn't a solo sport. The best solutions come from teams that trust each other and value different perspectives. We work toward shared goals and create space for honest feedback. Everyone contributes, and those contributions shape the final work. This isn't about consensus on every decision. It's about building something stronger than any one person could create alone.

Inspiration drives quality

We study great work, past and present, because it raises our standards. Inspiration isn't just a spark. It's a commitment to getting the details right and pushing our work further than the last project. We learn from setbacks, improve with each iteration, and recognize that getting better is ongoing. Excellence is the standard, not the exception.

Intentional decisions matter

Every choice in our work serves a purpose. We question why we're making each decision, what problem it solves, who it serves, and what it communicates. This approach keeps our work from becoming cluttered or inconsistent. Good design is clear, functional, and built with purpose at every level.

Brand identity and design systems

Brand identity and design
systems built to scale

We help B2B and SaaS companies sharpen who they are and show it consistently. That starts with brand strategy and identity: positioning, logo, typography, color, and the visual language that ties it all together. Then we turn the brand into a working design system, in Figma and in Webflow, so every new page, campaign, and product screen looks like it came from the same team. The result is a brand your marketers can extend without a designer on call.

See our branding work

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99%

BUILD

Paper Tiger started building websites before the iPhone existed. We’ve engineered everything from custom CMS platforms to AI-driven experiences. The tools have changed. Our focus hasn’t. We build with care, think creatively, and keep the tech invisible.

Engineering principles:

PRECISION IS EMPATHY

Clean code and careful implementation aren't about perfectionism. They're about respecting the people who use what we build and the teams who maintain it. Precision means sites load fast, forms work correctly, and experiences feel smooth across devices. It means writing code that another developer can understand six months later. When we're precise, we're thinking about the marketer updating content at midnight, the user on a slow connection, and the developer inheriting our work. Good engineering anticipates problems before they happen.

BUILD SYSTEMS THAT OUTLIVE YOU

Websites shouldn't require the original developer to make changes. We build with platforms and patterns that teams can manage long after launch. This means choosing the right tools for each project, documenting decisions that aren't obvious, and avoiding custom solutions that create dependencies. Systems should be flexible enough to grow with the business and simple enough that non-technical teams can make updates confidently. We're not building for today. We're building for the next three years of changes we can't predict yet.

TEST FOR EVERYONE, EVERY TIME

Every build gets tested on real devices, browsers, and connection speeds before it ships, and again after launch. We check keyboard navigation and screen readers, validate forms and integrations end to end, and measure Core Web Vitals on the pages that matter. Testing isn't a final gate. It's how we catch the problems users would otherwise find for us.

In-house expertise

OUR CAPABILITIES

We believe the future of the web lies in systems that prioritize speed, flexibility, and usability. Whether we're building from scratch or working within no-code platforms, our goal is always the same: craft experiences that feel good and work flawlessly.

CMS platform dev

Webflow

Framer

Craft CMS

Astro

TECHNOLOGY & INTEGRATIONS

CRM & martech

Artificial intelligence

Vercel

Accessibility

INTERACTIVE & ADVANCED

WebGL

GSAP & animation

Rive

Workflow automation

WEBFLOW ENTERPRISE PREMIUM PARTNER

Enterprise Webflow builds
and WordPress migrations

We build enterprise Webflow sites for B2B and SaaS teams: CMS architecture that scales, component systems marketers can actually use, and integrations with HubSpot, Salesforce, and the rest of the stack. We also run large-scale migrations from WordPress to Webflow, moving hundreds of pages, redirects, and SEO equity without losing rankings. As a Webflow Enterprise Premium Partner, we work directly with Webflow on enterprise accounts so your team doesn't have to keep up with the platform alone.

See our Webflow partner profile

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PLAN

Most agencies start by asking what pages you need. We start by asking what your website needs to accomplish. Who needs to do what, and why aren't they doing it now?

Each project begins with a conversation about where you’re headed, what’s holding you back, and how we can help. From there, we craft clear, actionable strategies tailored to your goals.

Strategy principles:

Strategy sets the pace

Good strategy work moves fast and sets the foundation for everything that follows. We skip the endless conceptual discussions and abstract frameworks that drag out early phases and create problems downstream. Instead, we focus on competitive research, clear goals, and tactical plans for SEO and conversion. Strategy isn't about producing decks. It's about making decisions quickly so creative work can start with direction and confidence. When strategy drags, everything else suffers.

Measure what matters

Building something beautiful isn't enough. Design is a tool for creating value and solving problems, not just aesthetics. To be successful, we need to know what success looks like and how to measure it. That means defining a long-term strategy for iteration and improvement that continues after launch, not just hitting a single milestone.

Context before concepts

We don't start with ideas. We start with what's true about your business, your audience, and your market. Stakeholder interviews, analytics, competitive research, and content audits come before a single concept is sketched. That context keeps creative work honest and gives every recommendation a reason. Concepts built on assumptions look good in a deck and fall apart in the real world.

Clarity over complexity

Strategic thinking should simplify problems, not complicate them. We distill insights into clear frameworks that guide execution and help teams make decisions. Complex strategies create confusion and slow progress. Clear strategies create alignment and momentum. Our job is to cut through noise, identify what matters most, and give everyone a shared understanding of where we're headed and why.

Our strategy tools

Deep design research

Competitive analysis

Stakeholder interviews

Usability audits

Information architecture

Brand messaging

Content migration planning

Personalization strategy

Comprehensive SEO & AEO

Conversion rate optimization (CRO)

Analytics & attribution tracking

Webflow Optimize

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$10M

Over the past 18 years we have cultivated relationships with vetted platforms, agencies, service providers, and creators. We’ll work with you to establish the dream team.

WANT TO PARTNER UP?

it starts with a conversation

Don’t hesitate to contact us. We aim to provide value to everyone who does.

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Web design, Webflow development, and brand identity for B2B teams