Black fabric with visible folds and wrinkles.
ExpertiseClientsStudioNewsContact
New business inquires click here
Close

EXPERTISE

Silhouette of a woman with arms raised against a textured gray background.

Logo                          Design
Brand              Identity              Development
Website                           Design
             Website              Development
                          E-commerce Solutions
Mobile              App Design
g
                          User Experience              Design
User              Interface              Design
      Search Engine         Optimization

    Content              Management     Systems
Domain Registration
                          //////
             SSL Certificates
                          Email              Marketing
            Social              Media Marketing
Graphic              Design
                                       Print Design

Logo                          DesignBrand              Identity              DevelopmentWebsite                           Design             Website              Development                          E-commerce SolutionsMobile              App Designg                          User Experience              DesignUser              Interface              Design      Search Engine         Optimization
    Content              Management     SystemsDomain Registration                          //////             SSL Certificates                          Email              Marketing            Social              Media MarketingGraphic              Design                                       Print Design

We don’t just build for launch day. We build for everything that came before it, and the growth that comes after it.
scroll

Logo Design

Brand Identity Development

Website Design

Website Development

E-commerce Solutions

Mobile App Design

User Experience Design

User Interface Design

Search Engine Optimization

Content Management Systems

Domain Registration

Web Hosting

SSL Certificates

Email Marketing

Social Media Marketing

Graphic Design

Print Design

Business Card Design

Brochure Design

Packaging Design

Brand Guidelines

Color Palette Development

Typography Selection

Photography

Copywriting

Content Creation

Digital Marketing Strategy

Pay-Per-Click Advertising

Analytics and Reporting

Maintenance and Support

Webflow Development

Shopify Websites

Framer

Web Design

Logo Design

Brand Identity Development

Website Design

Website Development

E-commerce Solutions

Mobile App Design

User Experience Design

User Interface Design

Search Engine Optimization

Content Management Systems

Domain Registration

Web Hosting

SSL Certificates

Email Marketing

Social Media Marketing

Graphic Design

Print Design

Business Card Design

Brochure Design

Packaging Design

Brand Guidelines

Color Palette Development

Typography Selection

Photography

Copywriting

Content Creation

Digital Marketing Strategy

Pay-Per-Click Advertising

Analytics and Reporting

Maintenance and Support

Responsive Design

Landing Page Creation

Online Store Setup

Payment Gateway Integration

Custom Development

Database Design

API Integration

PARSING 18 YEARS of

EXPERIENCE...

Design
01
ENGINEERING
02
STRATEGY
03

Design

01

We partner with brands to create design systems that scale. Our work includes art direction, responsive web design, and visual content that communicates what words can't.

Paper tiger’s design principles:
Two large overlapping circles made of black dots on a red background with the text 'RIDGEWOOD, NJ' at the top and 'of our clients need this' at the bottom right.
99%

Creativity solves problems

Good design requires thinking past the obvious. We set aside assumptions and approach each project with fresh perspective, challenging what's expected while respecting what works. Creativity isn't about reinventing the wheel on every project. It's about knowing when to push boundaries and when to trust proven patterns. We give ourselves space to explore and the discipline to make decisions we can defend.

Collaboration makes better work

Design isn't a solo sport. The best solutions come from teams that trust each other and value different perspectives. We work toward shared goals and create space for honest feedback. Everyone contributes, and those contributions shape the final work. This isn't about consensus on every decision. It's about building something stronger than any one person could create alone.

Inspiration drives quality

We study great work, past and present, because it raises our standards. Inspiration isn't just a spark. It's a commitment to getting the details right and pushing our work further than the last project. We learn from setbacks, improve with each iteration, and recognize that getting better is ongoing. Excellence is the standard, not the exception.

Intentional decisions matter

Every choice in our work serves a purpose. We question why we're making each decision, what problem it solves, who it serves, and what it communicates. This approach keeps our work from becoming cluttered or inconsistent. Good design is clear, functional, and built with purpose at every level.

ENGIN
ENGINEERING

Paper Tiger started building websites before the iPhone existed. We’ve engineered everything from custom CMS platforms to AI-driven experiences.

Black background with a three-dimensional cube formed from small white dots, labeled 'NEW YORK, NY' in the top right and 'Sites we've birthed' in the bottom left.
590+
EERING

The tools have changed. Our focus hasn’t. We build with care, think creatively, and keep the tech invisible.

02

Precision is empathy

Clean code and careful implementation aren't about perfectionism. They're about respecting the people who use what we build and the teams who maintain it. Precision means sites load fast, forms work correctly, and experiences feel smooth across devices. It means writing code that another developer can understand six months later. When we're precise, we're thinking about the marketer updating content at midnight, the user on a slow connection, and the developer inheriting our work. Good engineering anticipates problems before they happen.

Build systems that outlive you

Websites shouldn't require the original developer to make changes. We build with platforms and patterns that teams can manage long after launch. This means choosing the right tools for each project, documenting decisions that aren't obvious, and avoiding custom solutions that create dependencies. Systems should be flexible enough to grow with the business and simple enough that non-technical teams can make updates confidently. We're not building for today. We're building for the next three years of changes we can't predict yet.

Test for everyone, every time

We believe in establishing a strong foundation for our design process. That's why we've developed guiding principles for our work. These principles help us create designs that not only look great but also solve business problems, inspire action, and delight.

In-house expertise

OUR CAPABILITIES

We believe the future of the web lies in systems that prioritize speed, flexibility, and usability. Whether we're building from scratch or working within no-code platforms, our goal is always the same: craft experiences that feel good and work flawlessly.

01
CMS PLATFORM DEV
Webflow
Framer
Figma
Craft CMS
WordPress
02
TECHNOLOGY & INTEGRATIONS
CRM & Martech
Artificial Intelligence
Analytics
Airtable
Accessibility Tools
03
INTERACTIVE & ADVANCED
WebGL
GSAP & Animation
Workflow Automation
Generative Engine Optimization (GEO)
Search Engine Optimization (SEO)
Black dots forming three overlapping hexagons with text 'YOU READ THIS?' at top left and 'pages wireframed (it feels that way)' at bottom right on a white background.
150B
03

STRATEGY

Most agencies start by asking what pages you need. We start by asking what your website needs to accomplish. Who needs to do what, and why aren't they doing it now?

Each project begins with a conversation about where you’re headed, what’s holding you back, and how we can help. From there, we craft clear, actionable strategies tailored to your goals.

Strategy sets the pace

Good strategy work moves fast and sets the foundation for everything that follows. We skip the endless conceptual discussions and abstract frameworks that drag out early phases and create problems downstream. Instead, we focus on competitive research, clear goals, and tactical plans for SEO and conversion. Strategy isn't about producing decks. It's about making decisions quickly so creative work can start with direction and confidence. When strategy drags, everything else suffers.

Measure what matters

We start by understanding the competitive landscape, user needs, and what's actually working in the market. This research informs every decision and keeps creative work grounded in reality. Strategy isn't about reinventing categories. It's about finding the angles competitors miss and the opportunities others overlook. Good research reveals patterns, gaps, and advantages that shape everything from messaging to design priorities.

Context before concepts

We believe in establishing a strong foundation for our design process. That's why we've developed guiding principles for our work. These principles help us create designs that not only look great but also solve business problems, inspire action, and delight.

Clarity over complexity

Strategic thinking should simplify problems, not complicate them. We distill insights into clear frameworks that guide execution and help teams make decisions. Complex strategies create confusion and slow progress. Clear strategies create alignment and momentum. Our job is to cut through noise, identify what matters most, and give everyone a shared understanding of where we're headed and why.

Our STRATEGY TOOLS

01
Comprehensive SEO & GEO
Deep Design Research
Competitive Analysis
Personalization Strategy
02
Webflow Optimize
Brand Messaging
Content Migration Planning
Information Architecture
03
Conversion Rate Optimization (CRO)
Stakeholder Interviews
Analytics & Attribution Tracking
Use Case Development

Strategic Parterships

Silhouette of a person sitting inside a large window frame, looking out at a cityscape during sunset.Wordmark logo displaying the word 'Pentagram' in a serif font.WordPress VIP logo.

Over the past 18 years we have cultivated relationships with vetted platforms, agencies, service providers, and creators. We’ll work with you to establish the dream team.

WANT TO PARTNER UP?

it starts with a conversation

Don’t hesitate to contact us. We aim to provide value to everyone who does.

How can we help you?