Redesigning the future of leisure (nbd)
Services we provided
- Brand identity design
- Interaction design
- Interactive implementation
- UX/UI design
- Content design
- Full-stack development
When your business is killing it, it’s easy to stay caught up telling stories you’ve outgrown. Everyone knows you’re awesome, so is there any need to tell them? (There absolutely is). That’s the predicament The McBride Company — an architectural design firm that we have to thank for the kind of experiences that Margaritaville brings to the world — found themselves in when they teamed up with Paper Tiger for a total brand and website overhaul.
THE PROJECT
Our designers went crazy with this one. Granted, our designers are generally crazy in all the best ways. But these were the results that win awards (literally) — a brand family design that structured their org into three sub-brands focused on three service areas, wrapped into one mind-blowing website that hits all the right notes and tells all the best stories.
