Healr
Redesigning a health platform with scalable Webflow tools
Case study: what started as a refresh became a full Webflow redesign for Healr, a functional health platform. New structure, visuals, and a rebuilt CMS.
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THE PUZZLE
Healr is a telehealth platform that combines naturopathic and functional medicine, but their original site lacked clarity and emotional resonance. The brand was credible and the product was strong, yet the digital experience didn’t fully express the value or guide users effectively. Messaging was dense, the navigation lacked flow, and content updates were too complex for the internal team to manage. What started as a content refresh quickly revealed the need for a much deeper overhaul.
THE SOLUTION
We partnered with Healr to reimagine the entire site experience. Working within their Webflow setup, we rewrote key messaging, streamlined the information architecture, and redesigned every major page for better clarity, trust, and conversion. We rebuilt the CMS to be flexible and intuitive, giving the Healr team full control over updates and new content. Visuals were refreshed with a softer, more welcoming aesthetic, and lightweight animations were added to help guide users through the journey without distraction.
THE IMPACT
Healr’s new site is clean, professional, and deeply aligned with their mission. Users now experience clearer messaging, a more intuitive structure, and a design that feels both modern and trustworthy. Internally, the Healr team can now manage content without developer support, publish faster, and scale their presence with confidence. What started as a simple refresh turned into the launch of a much stronger digital foundation
Healr
Redesigning a health platform with scalable Webflow tools
- PAPER TIGER
- Zoey Russomano
- Jason Debiak
- Leonardo Mattar
- Ben Jackson
- Marc Debiak
- Mirko Santangelo
THE PUZZLE
Healr is a telehealth platform that combines naturopathic and functional medicine, but their original site lacked clarity and emotional resonance. The brand was credible and the product was strong, yet the digital experience didn’t fully express the value or guide users effectively. Messaging was dense, the navigation lacked flow, and content updates were too complex for the internal team to manage. What started as a content refresh quickly revealed the need for a much deeper overhaul.
THE SOLUTION
We partnered with Healr to reimagine the entire site experience. Working within their Webflow setup, we rewrote key messaging, streamlined the information architecture, and redesigned every major page for better clarity, trust, and conversion. We rebuilt the CMS to be flexible and intuitive, giving the Healr team full control over updates and new content. Visuals were refreshed with a softer, more welcoming aesthetic, and lightweight animations were added to help guide users through the journey without distraction.
THE IMPACT
Healr’s new site is clean, professional, and deeply aligned with their mission. Users now experience clearer messaging, a more intuitive structure, and a design that feels both modern and trustworthy. Internally, the Healr team can now manage content without developer support, publish faster, and scale their presence with confidence. What started as a simple refresh turned into the launch of a much stronger digital foundation
