Autism NJ
Brand and WordPress redesign for unique audience groups
Case study: a brand refresh and WordPress site for Autism New Jersey's 60th anniversary. Six audiences, clear content paths, and a CMS their team runs alone.
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Autism New Jersey approached us ahead of their 60th anniversary knowing they needed a change. Previous branding and web design efforts hadn't worked. Their mission statement was accurate but flat. They were serving six distinct audiences (families, healthcare professionals, policymakers, educators, self-advocates, and researchers) but their site wasn't built to guide each group effectively. The team needed independence to update content regularly without developer support.
We started with a full brand refresh that kept their tagline "The Power of Connection" but updated the visual system to feel contemporary and scalable across digital and physical materials. We built a storytelling framework using demographic-driven personas that transformed technical content into human-centered narratives.
The new Webflow site gave them a content management system they could actually use, with clear paths for each audience and the flexibility to grow as they do. We trained their team on the CMS so they could maintain the site independently. The result is a brand that positions them for the next decade of growth, launching during Autism Awareness Month 2025.
Autism NJ
Brand and WordPress redesign for unique audience groups
- PAPER TIGER
- Mirko Santangelo
- Marc Debiak
- Jason Debiak
- Ashley Adams
- Hidayat Sagita
- Saad Irfan
- WordPress
Autism New Jersey approached us ahead of their 60th anniversary knowing they needed a change. Previous branding and web design efforts hadn't worked. Their mission statement was accurate but flat. They were serving six distinct audiences (families, healthcare professionals, policymakers, educators, self-advocates, and researchers) but their site wasn't built to guide each group effectively. The team needed independence to update content regularly without developer support.
We started with a full brand refresh that kept their tagline "The Power of Connection" but updated the visual system to feel contemporary and scalable across digital and physical materials. We built a storytelling framework using demographic-driven personas that transformed technical content into human-centered narratives.
The new Webflow site gave them a content management system they could actually use, with clear paths for each audience and the flexibility to grow as they do. We trained their team on the CMS so they could maintain the site independently. The result is a brand that positions them for the next decade of growth, launching during Autism Awareness Month 2025.
