Our Favorite Launches of 2024: The Projects That Made Us Swoon

As 2024 winds down—though it feels like it just started—we’re taking a moment to reflect on some of the standout website launches from this past year. Each of these projects represents a unique collaboration, creative challenge, and, ultimately, a source of pride for our team. Here are a few of our favorites.

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Eppright Homes

There’s something inherently rewarding about working with architectural imagery. It’s a chance to let the design take a step back and let the content—the jaw-dropping photography of custom homes—do the heavy lifting. But simplicity is deceptive. Projects like Eppright Homes require a meticulous approach to layout and typography. Every design choice must feel intentional, balancing elegance with usability. It’s a quiet kind of challenge, but one that produces lasting impact.

What We Love About It

Beyond having a dream client who made the process collaborative and smooth, we loved the chance to push the limits of Webflow’s capabilities. We crafted lush image galleries and unique page structures that feel as refined as the homes themselves.

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Merchly

We don't often get the chance to work with companies from our own backyard here in New Jersey, so when we do, it’s special. Merchly was one of those special projects. It combined two of our favorite things: bold, high-energy design and technical problem-solving. Since we only take on a handful of e-commerce projects each year, we aim for the ones that push us—and this one absolutely did.

What We Love About It

This project is a masterclass in technical problem-solving. Our engineers collaborated closely with the Merchly team to build a highly customized ordering experience packed with third-party integrations. Behind the scenes, it’s a technical powerhouse. But on the surface, it’s bold, intuitive, and frictionless for the user—just how e-commerce should be.

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SOCi

We’ve known of SOCi for a while, since many of our hospitality clients rely on it for multi-location marketing. So when we got the chance to work directly with SOCi, we were thrilled—not only to help rebrand a rapidly scaling company but also to get a behind-the-scenes look at the new suite of AI tools they were launching. It’s always a treat to work with a company at the edge of innovation, and SOCi was no exception.

What We Love About It

One of the biggest challenges of this project was telling the story of a product as vast and complex as SOCi. It’s a platform that does a lot, and our job was to make that complexity feel simple and intuitive. We used visual storytelling, bold UI design, and micro-animations to guide users through the product's most essential features. The result? A site that’s as powerful as the platform itself.

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Vibrant

We’ve had the chance to work with dozens of early-stage startups over the years, and there’s nothing quite like it. The energy, the vision, and the ambition all make for a uniquely creative experience. With Vibrant, we had that immediate gut feeling that this brand was destined for something big. Their team wasn’t afraid to take creative risks, and that willingness to push boundaries is evident in every inch of the site.

What We Love About It

The bold use of color is what stands out most. Vibrant wasn’t afraid to be vibrant—leaning into bright, joyful gradients and unexpected splashes of color. But it’s not all intensity. It’s grounded by soft, calming tones and clean, clear messaging. The site feels playful but never chaotic. It’s the kind of design that reminds us that digital experiences can still have a little fun.