New launch: Arch

Arch has a refined brand and a new website, built for a private markets platform that now supports more than $600 billion in assets for over 700 customers. Arch brought a clear messaging foundation; we validated it and built the visual identity around it, with a quiet luxury color and typography system and a detailed brand guidelines microsite that gives the team and its partners one place to apply the brand correctly.

The website runs on Webflow Enterprise as a component-driven system, so Arch's marketing team can launch new pages for products, audiences, and announcements without a developer. CMS templates power case studies, events, and a searchable partners directory, forms feed directly into HubSpot, and custom animated visuals walk visitors through how Arch turns scattered documents into data they can trust. In its first few days, the site brought in seven inbound leads through organic and AI search.

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