Branding for companies that have outgrown their brand
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Brands rarely fail for lack of a logo. They fail because the company got better and the brand didn't, so buyers still see the version from a few years ago.
Your company got better and the brand didn't. We build the positioning, the identity, and the system that carries both across the website, the sales deck, and the product.
Someone has to explain the choice.
Every purchase has a person who'll be asked why they chose you. We build brands that are understood quickly first and distinctive second, and we don't confuse the order.
A brand is a system, not a PDF.
Every identity ships as a system that works in Figma, Webflow, and Google Slides. The logo on the homepage matches the one in the sales deck and the one in the product, without a designer in the room.
Refresh or rebrand is a decision.
Many companies need a refresh: keep the equity, fix the expression. Some need the whole thing. We'll tell you which, and we scope the smaller one when it's right.
Brand strategy your team can repeat.
We start with what's true. We interview your customers, your salespeople, and the people who picked a competitor. From that comes positioning that fits in one breath, a messaging architecture the site can be built on, and a brand voice your team can actually write in.
- Customer, sales, and lost-deal interviews
- Competitive and category audit
- Positioning and messaging architecture
- Brand voice and writing guidelines
Companies whose story outgrew the founding pitch, and teams that can't explain what they do in one breath.
An identity built as a system.
Wordmark and logo, color and typography, illustration and photography direction, motion principles. All of it is delivered as a brand book and a Figma library with tokens, so the identity is usable the day it's approved rather than after another vendor translates it.
- Logo and wordmark
- Color, typography, and spacing system
- Illustration, iconography, and imagery direction
- Motion principles
- Brand book and Figma library with tokens
Brands that look like their competitors, and brands the company has outgrown.
A brand your whole team can use.
The reveal isn't the finish line. We consolidate existing brand standards into a single source of truth, then roll the identity into a Webflow site built on the same system, a sales deck and template suite, social and email kits, and product UI guidelines developed with your engineering team. Then we train your team to extend it, so the foundation holds up as the team grows and design needs multiply.
- Audit and consolidation of existing brand standards
- Figma library structured for developer handoff
- Webflow website built on the brand system
- Sales deck and document template suite
- Social, email, and campaign kits
- Product UI guidelines with your product team
- Team training and rollout support
Companies that have watched a brand look great in the reveal and never make it to the website.
What to expect
Every engagement is scoped to a single, defined outcome. You'll know what we're solving, what success looks like, and when we're done. No expanding statements of work, no surprise phases.
Some projects start with a short planning sprint, when the right answer isn't clear yet. Most move straight into strategy, design, and build. Either way, the people you meet in the first conversation are the ones who carry it to launch.
Curious about a full agency
engagement instead?
Senior by design
Every project is led by Paper Tiger principals, working with full-stack engineers and senior designers who've launched hundreds of projects across Webflow, custom platforms, and everything in between.
What does a branding agency actually do?
Do we need a rebrand or a brand refresh?
How long does a branding project take?
Do you specialize in an industry?
Can you build the website with the new brand?
How do you measure whether a brand is working?
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I've had the great fortune to partner with the Paper Tiger team on a number of website launches across the Primary portfolio. They are the agency I trust most to deliver work that is affordable, fast, and the highest quality for our early stage startups.
Working with Paper Tiger has been a fantastic experience. The entire redesign process was handled smoothly, and they kept us involved at every stage, presenting thoughtful design updates that reflected our feedback.
It’s always a pleasure working with Paper Tiger. The team does an excellent job of taking our designs and turning them into fully functional websites that look and perform beautifully. Their skill, responsiveness, and attention to detail make every project a smooth and enjoyable journey.
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