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Behind the Build: Betterment’s Design System
January 13, 2026

Betterment came to us during a light rebrand, expecting a web refresh. What they needed was a foundational design system.
We partnered with their team to audit their site, simplify hundreds of components, and create a structured system of design tokens and reusable patterns. The result gave their engineers clarity, their content team structure, and their product room to grow.
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