Not all hotels are created equal. For SALT Hotels though, that’s music to their ears. As a leader in luxury hospitality that delivers next-level experiences across multiple properties, they needed an aspirational website that felt like being ushered into one of their locations — inviting, full of amenities, and seemingly tailored to their customer’s wants, needs and desires. So we put down our cucumber water and got to work.
We set out to design a parent site that would harmonize the brand identities of all SALT hotels, ending with a clean-yet-detailed aesthetic that brings some high-key spa vibes. The new modern website looks and feels like their guest experience, showcasing real images from their properties and enticing deets about their offerings. Destination: right where you want to be.