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EXPERTISE

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Logo Design Brand Identity Development Website Design Website Development E-commerce Solutions Mobile App Design User Experience Design User Interface Design Search Engine Optimization Content Management Systems Domain Registration ////// SSL Certificates Email Marketing Social Media Marketing Graphic Design Print Design

Logo DesignBrand Identity DevelopmentWebsite Design Website Development E-commerce SolutionsMobile App Design User Experience DesignUser Interface Design Search Engine Optimization Content Management SystemsDomain Registration ////// SSL Certificates Email Marketing Social Media MarketingGraphic Design Print Design

We don’t just build for launch day. We build for everything that came before it, and the growth that comes after it.
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Logo Design
Brand Identity Development
Website Design
Website Development
E-commerce Solutions
Mobile App Design
User Experience Design
User Interface Design
Search Engine Optimization
Content Management Systems
Domain Registration
Web Hosting
SSL Certificates
Email Marketing
Social Media Marketing
Graphic Design
Print Design
Business Card Design
Brochure Design
Packaging Design
Brand Guidelines
Color Palette Development
Typography Selection
Photography
Copywriting
Content Creation
Digital Marketing Strategy
Pay-Per-Click Advertising
Analytics and Reporting
Maintenance and Support
Webflow Development
Shopify Websites
Framer
Web Design
Logo Design
Brand Identity Development
Website Design
Website Development
E-commerce Solutions
Mobile App Design
User Experience Design
User Interface Design
Search Engine Optimization
Content Management Systems
Domain Registration
Web Hosting
SSL Certificates
Email Marketing
Social Media Marketing
Graphic Design
Print Design
Business Card Design
Brochure Design
Packaging Design
Brand Guidelines
Color Palette Development
Typography Selection
Photography
Copywriting
Content Creation
Digital Marketing Strategy
Pay-Per-Click Advertising
Analytics and Reporting
Maintenance and Support
Responsive Design
Landing Page Creation
Online Store Setup
Payment Gateway Integration
Custom Development
Database Design
API Integration

PARSING 18 YEARS of EXPERIENCE...

Design
01
ENGINEERING
02
STRATEGY
03

Design

01

We partner with brands to create design systems that scale. Our work includes art direction, responsive web design, and visual content that communicates what words can't.

Paper tiger’s design principles:
Two large overlapping circles made of black dots on a red background with the text 'RIDGEWOOD, NJ' at the top and '99% of our clients need this' at the bottom right.
99%

Creativity solves problems

Good design requires thinking past the obvious. We set aside assumptions and approach each project with fresh perspective, challenging what's expected while respecting what works. Creativity isn't about reinventing the wheel on every project. It's about knowing when to push boundaries and when to trust proven patterns. We give ourselves space to explore and the discipline to make decisions we can defend.

Collaboration makes better work

Design isn't a solo sport. The best solutions come from teams that trust each other and value different perspectives. We work toward shared goals and create space for honest feedback. Everyone contributes, and those contributions shape the final work. This isn't about consensus on every decision. It's about building something stronger than any one person could create alone.

Inspiration drives quality

We study great work, past and present, because it raises our standards. Inspiration isn't just a spark. It's a commitment to getting the details right and pushing our work further than the last project. We learn from setbacks, improve with each iteration, and recognize that getting better is ongoing. Excellence is the standard, not the exception.

Intentional decisions matter

Every choice in our work serves a purpose. We question why we're making each decision, what problem it solves, who it serves, and what it communicates. This approach keeps our work from becoming cluttered or inconsistent. Good design is clear, functional, and built with purpose at every level.

Brand identity and design systems

Brand identity and design systems built to scale

We help B2B and SaaS companies sharpen who they are and show it consistently. That starts with brand strategy and identity: positioning, logo, typography, color, and the visual language that ties it all together. Then we turn the brand into a working design system, in Figma and in Webflow, so every new page, campaign, and product screen looks like it came from the same team. The result is a brand your marketers can extend without a designer on call.

Hudson County, NJ

Countywide brand identity system for New Jersey government

Brand identity
Betterment

Product-grade design system for a leading fintech platform

Design systems
Healr

Redesigning a health platform with scalable Webflow tools

Brand identity
ENGIN
ENGINEERING

Paper Tiger started building websites before the iPhone existed. We’ve engineered everything from custom CMS platforms to AI-driven experiences.

Black background with a three-dimensional cube formed from small white dots, labeled 'NEW YORK, NY' in the top right and '590 Sites we've birthed' in the bottom left.
600+
EERING

The tools have changed. Our focus hasn’t. We build with care, think creatively, and keep the tech invisible.

02

Precision is empathy

Clean code and careful implementation aren't about perfectionism. They're about respecting the people who use what we build and the teams who maintain it. Precision means sites load fast, forms work correctly, and experiences feel smooth across devices. It means writing code that another developer can understand six months later. When we're precise, we're thinking about the marketer updating content at midnight, the user on a slow connection, and the developer inheriting our work. Good engineering anticipates problems before they happen.

Build systems that outlive you

Websites shouldn't require the original developer to make changes. We build with platforms and patterns that teams can manage long after launch. This means choosing the right tools for each project, documenting decisions that aren't obvious, and avoiding custom solutions that create dependencies. Systems should be flexible enough to grow with the business and simple enough that non-technical teams can make updates confidently. We're not building for today. We're building for the next three years of changes we can't predict yet.

Test for everyone, every time

Every build gets tested on real devices, browsers, and connection speeds before it ships, and again after launch. We check keyboard navigation and screen readers, validate forms and integrations end to end, and measure Core Web Vitals on the pages that matter. Testing isn't a final gate. It's how we catch the problems users would otherwise find for us.
In-house expertise

OUR CAPABILITIES

We believe the future of the web lies in systems that prioritize speed, flexibility, and usability. Whether we're building from scratch or working within no-code platforms, our goal is always the same: craft experiences that feel good and work flawlessly.

Webflow Enterprise Premium Partner

Enterprise Webflow builds and WordPress migrations

We build enterprise Webflow sites for B2B and SaaS teams: CMS architecture that scales, component systems marketers can actually use, and integrations with HubSpot, Salesforce, and the rest of the stack. We also run large-scale migrations from WordPress to Webflow, moving hundreds of pages, redirects, and SEO equity without losing rankings. As a Webflow Enterprise Premium Partner, we work directly with Webflow on enterprise accounts so your team doesn't have to keep up with the platform alone.

Titan

Webflow site to support a modern RIA's growth strategy

Webflow
Narvar

Enterprise Webflow rebuild and brand system for Narvar

Webflow Enterprise
Inspiren

AI-powered healthcare website for senior care innovation

Webflow
01
CMS PLATFORM DEV
Webflow
Framer
Craft CMS
Astro
02
TECHNOLOGY & INTEGRATIONS
CRM & Martech
Artificial Intelligence
Vercel
Accessibility
03
INTERACTIVE & ADVANCED
WebGL
GSAP & Animation
Rive
Workflow Automation
Black dots forming three overlapping hexagons with text 'YOU READ THIS?' at top left and 'pages wireframed (it feels that way)' at bottom right on a white background.
150B
03

STRATEGY

Most agencies start by asking what pages you need. We start by asking what your website needs to accomplish. Who needs to do what, and why aren't they doing it now?

Each project begins with a conversation about where you’re headed, what’s holding you back, and how we can help. From there, we craft clear, actionable strategies tailored to your goals.

Strategy sets the pace

Good strategy work moves fast and sets the foundation for everything that follows. We skip the endless conceptual discussions and abstract frameworks that drag out early phases and create problems downstream. Instead, we focus on competitive research, clear goals, and tactical plans for SEO and conversion. Strategy isn't about producing decks. It's about making decisions quickly so creative work can start with direction and confidence. When strategy drags, everything else suffers.

Measure what matters

We start by understanding the competitive landscape, user needs, and what's actually working in the market. This research informs every decision and keeps creative work grounded in reality. Strategy isn't about reinventing categories. It's about finding the angles competitors miss and the opportunities others overlook. Good research reveals patterns, gaps, and advantages that shape everything from messaging to design priorities.

Context before concepts

We don't start with ideas. We start with what's true about your business, your audience, and your market. Stakeholder interviews, analytics, competitive research, and content audits come before a single concept is sketched. That context keeps creative work honest and gives every recommendation a reason. Concepts built on assumptions look good in a deck and fall apart in the real world.

Clarity over complexity

Strategic thinking should simplify problems, not complicate them. We distill insights into clear frameworks that guide execution and help teams make decisions. Complex strategies create confusion and slow progress. Clear strategies create alignment and momentum. Our job is to cut through noise, identify what matters most, and give everyone a shared understanding of where we're headed and why.

Our STRATEGY TOOLS

01
Comprehensive SEO & AEO
Deep Design Research
Competitive Analysis
Personalization Strategy
02
Webflow Optimize
Brand Messaging
Content Migration Planning
Information Architecture
03
Conversion Rate Optimization (CRO)
Stakeholder Interviews
Analytics & Attribution Tracking
Usability Audits

Strategic Partnerships

Webflow logo
Figma logo
Pentagram logo
WordPress VIP logo.
Framer logo
Primary logo

Over the past 18 years we have cultivated relationships with vetted platforms, agencies, service providers, and creators. We’ll work with you to establish the dream team.

WANT TO PARTNER UP?

it starts with a conversation

Don’t hesitate to contact us. We aim to provide value to everyone who does.

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