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Salt hotels


The hospitality group books guests through their online oasis


Salt Hotels established a digital destination that welcomes visitors and whisks them away.

  • Information architecture
  • Creative direction
  • UX design
  • Prototyping
  • UI design
  • Brand identity design
Showing users where they want to be

You walk through the front doors, work stress melts out of your brain, you instantly feel taken care of … and someone else makes your bed. Aren’t hotels the best?

Salt Hotels wanted an aspirational web experience that feels like being ushered into one of their locations. The website had to align with the taste level they apply to every detail of designing a new hotel, conveying how clients can relax and dine or host an event. Paper Tiger put down our cucumber water and headed for the business center.

We set out to design a parent site that would harmonize the brand identities of each property, and went with a clean-yet-detailed aesthetic that brings some high-key spa vibes.


Salt Hotels boasts a modern website that looks and feels like their guest experience, showcasing images from their properties and enticing deets about their offerings. Guest and event bookings are up — and we’re ready to bank some salty PTO.


Launching a new hotel in downtown Miami — and the web

When Salt Hotels acquired Hotel Greystone, they redesigned the oceanside property from the ground up, and turned to their trusted digital partner to work some magic on an elegant new brand.

For digital usability, we started by redrawing the brand mark — a mermaid curving back into a “G” — with finer, more open lines. We applied the logo aesthetic and interior design direction — sandy mid-century Miami — to construct Hotel Greystone’s branding and website, which incorporates an abundance of CTAs to drive frictionless booking flows.


Designing everything with accessibility in mind

For every Salt Hotels web property, and across all of our hospitality projects, accessibility compliance is key. Because people with disabilities deserve a vacation — and a seamless user experience.

Helping you scroll through getaways in bed

Desktop computers are so work mode. Mobile is the preferred medium for personal browsing and booking, so we implemented top-notch mobile optimization across each Salt Hotels site. You’re welcome.

Make your website your home away from home