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IVIX Case Study


Bringing tax evasion out of the shadows

Services we provided

  • Information architecture
  • Brand articulation & messaging strategy
  • Copywriting
  • UX design
  • UI design
  • Full-stack development
  • Visual and graphic design
  • Brand identity design

Founded in 2020 during the boom of the shadow economy, IVIX is the first AI-powered platform designed to illuminate tax evasion at scale, making the jobs of tax regulators and authorities easier (and the lives of tax evaders harder.) With next-generation technology based on insights of former IRS leaders, IVIX’s mission is to help identify and recover the $20 trillion in taxable business income that goes unrecovered across the world each year, so it can be funneled into beneficial public services and projects. They’re a Robin Hood of sorts, and when they were looking for a digital partner to take them to the next level, they chose us as their Friar Tuck.


We started at the ground level, developing a rock-solid brand articulation to serve as a single source of truth for all the fun that would follow. We used their new cutting-edge brand identity to develop a fully interactive website that gives customers immediate insight into the visibility IVIX can provide, and the platform infrastructure where it can be readily accessed anytime, anywhere.