2022

FOOD + BEVERAGE WEBSITES

P / 109

Fort Point Beer Case Study

SERVICES
Design
STrategy
Technology

Putting Digital Experiences on Tap

Services we provided

  • UX design
  • UI design
  • Full-stack development
  • Interaction design
  • Interactive implementation
  • Ecommerce optimization

Fort Point is a San Fran-based beer company known for balanced, approachable brews accompanied by an equally candid vibe. Soon after their inaugural launch, Fort Point had already expanded their presence into restaurant and beer halls all across the Bay Area, becoming a household name at everyone’s local hangout. Business was booming and beer was flowing.

Then the pandemic hit. Then it was time to pivot. Luckily, you can find the Paper Tiger team yelling, “PIVOT” on repeat.

THE PROJECT

To better serve Fort Point customers during lockdown, we set out to launch a direct to consumer digital taproom, a beer delivery service available anywhere in California. But we had to be fast, so we put down our pints and got to work. We merged their CMS with a new Shopify interface, preserving both style and speed while eliminating the need for a whole new store build (cutting dev time in half, for reference.)
 
A fraction of the time and cost later, Fort Point was selling six-packs, half-racks, and merch not only in the Bay Area, but statewide, boosting revenues and future-proofing their business model. We’ll drink to that.

TECHNOLOGY

Driving sales up the freeway and to the moon

We implemented custom Shopify integrations and optimized the user flow for a seamless checkout experience.

When you think of drunk happy people in Silicon Valley, think of Paper Tiger.

Did the beer goggles come off with your old site?