2020
INTERACTIVE WEBSITE
P / 109

Fort point
beer Company

SERVICES
Design
Strategy
Technology

The award-winning beer brand launches a digital taproom

Solution

Fort Point’s ecommerce website celebrates every brew and taps a new D2C revenue stream

DELIVERABLES
  • UX design
  • Interaction design
  • UI design
  • Interactive implementation
  • Full-stack development
  • Ecommerce optimization
Slinging suds across the Bay Area — and interwebs

Fort Point is a San Francisco beer company known for balanced, approachable brews with a little something special. The packaging design geniuses at Manual Creative set them up with cool cans and boss branding, which we optimized for the web. Paper Tiger delivered a branded site with fast page speeds and custom experiences for each beer. 

Fort Point expanded their brewery to restaurant and beer hall locations across California’s Bay Area, and the good times were flowing. Then the pandemic hit.

Pivoting to serve their customers in lockdown, they set out to launch Fort Point Direct, a beer delivery service available anywhere in California. But they had to act fast. Paper Tiger slid off the barstool and got to work. We merged their CMS with Shopify, preserving the style and speed of their site while eliminating the need to build a whole store.

Result

For a tiny fraction of the time and cost of a new Shopify build, Fort Point is selling six-packs, half-racks, and merch not only in the Bay Area, but statewide, boosting revenues and future-proofing their business model. Cheers to that.

DESIGN

Crafting an intoxicatingly branded UI

Each beer offers its own drinking experience and branding, so each got a web design aesthetic that brings the flavor. We went beyond color matching, applying imagery to capture the unique spirit of each offering.

Paper Tiger used every detail of the site to bring Fort Point’s branding to life, extending the art deco linework to button styles and custom iconography.

TECHNOLOGY

Driving sales up the freeway and to the moon

We implemented custom Shopify integrations and optimized the user flow for a seamless checkout experience.

When you think of drunk happy people in Silicon Valley, think of Paper Tiger.

Did the beer goggles come off with your old site?