Raise your hand if you’re a tech company whose website doesn’t look as awesome-sauce as your product? Yeah, that’s what we thought.
Crestron Home could relate. After redesigning their smart home operating system and relaunching a gorgeous app, Crestron knew it was time to smarten and renovate their website. So they called Paper Tiger, web design experts and smart-home-pun aficionados.
Aligning the web experience to the Crestron Home interface — and sprinkling in that tingly feeling of inhabiting smart spaces — we executed a design strategy targeting the owners and developers of luxury homes, hotels, and yachts.
The result is a luxurious, scalable digital experience that drives app downloads, directs users to product pages, and makes visitors feel right at home. Crestron, play “Relaunch playlist.” We’re about to party.
Inspired by beautiful app design and equipped with stunning images, we got to work art directing visual assets, uniting product shots with representations of the environments the product enables.
Other than a brand typeface, Crestron Home had not yet developed design systems. So we went all-systems-go on them.
Paper Tiger devised a scattered grid system to create a welcoming, architectural flow down every page.
We also built a modular component system, nestling each content type into homelike blocks that empower the Crestron team to streamline future content updates.
On top of crafting opportunities to present property use cases and deliver brand messaging, we architected pathways to sell each device in Crestron’s residential automation ecosystem (that’s fancy talk for “smart home stuff.”)