# Paper Tiger

> Paper Tiger is an award-winning strategic design agency founded in 2008, based in Ridgewood, NJ and New York City. With 18+ years of experience and 700+ projects delivered, the agency specializes in brand strategy, web design, and development. They are a Webflow Enterprise Partner. Philosophy: "Clarity first. Impact forever."

Paper Tiger is co-founded by brothers Marc Debiak (CEO/Partner) and Jason Debiak (CCO/Partner), who bring a combined 35+ years of experience in entrepreneurship, technology, and digital media, alongside partner Mirko Santangelo, who leads creative direction and has deep relationships with platforms including Awwwards, Figma, and Webflow. The agency operates as a remote-optional team of designers, developers, and strategists. They primarily serve startups, B2B SaaS brands, tech ventures, venture capital firms, CPG brands, media companies, and larger agencies needing overflow support.

## Services

### Brand Strategy & Identity
Paper Tiger works with a client's existing brand foundations to create thoughtful iterations that translate well across digital mediums — websites, pitch decks, digital assets, and more. Strategy includes competitive analysis, project goal-setting, SEO planning, and conversion optimization.

### Web Design
Custom website design focused on intuitive user flows and interactive experiences. Projects are not templated — design systems are built to scale with each brand's needs, from enterprise websites to campaign-driven microsites.

### Web Development
The agency primarily builds in Webflow and WordPress VIP, with additional experience in Craft CMS and Shopify. As a Webflow Enterprise Partner, they handle complex builds, CMS architecture, custom interactions, and integrations.

### Content & Digital Assets
Content creation, copywriting, pitch decks, and visual storytelling to support brand launches and ongoing digital presence.

## Process
Paper Tiger's process has been refined over 18+ years. Projects begin with a discovery conversation about goals and challenges, followed by a clear strategy phase, then collaborative design and development. The agency builds for long-term scalability, not just launch day. Their process is designed to reduce bottlenecks and avoid drawn-out conceptual phases.

## Recognition
- Awwwards Site of the Day (January 2025, Paper Tiger agency website)
- Featured on Communication Arts
- Webflow Enterprise Partner
- Multiple awards across client work

## Notable Clients
The New York Times, Meta, PBS, Insider Inc., Quicken, Betterment, Pentagram, Primary Ventures, Titan, Bonusly, Kauffman Fellows, Egglife Foods, k-ID, Undark, Smite 2

## Key Pages
- [Home](https://www.papertiger.com): Overview of agency positioning and services
- [Work / Portfolio](https://www.papertiger.com/clients): Full project portfolio across branding and web design
- [Expertise / Services](https://www.papertiger.com/expertise): Detailed breakdown of service offerings
- [Studio / Team](https://www.papertiger.com/studio): Agency background and team bios
- [News](https://www.papertiger.com/news): Agency news, insights, and updates
- [Contact](https://www.papertiger.com/contact): Get in touch or start a project

## Contact
- Address: 67 East Ridgewood Ave, Ridgewood, NJ 07450
- Phone: (201) 465-2500
- Hours: Monday–Friday, 9:00 AM – 5:00 PM ET